How Founder Reps Works
Founder Reps is a 90-day leadership sprint. We start with a lightweight 360 + self-assessment, choose one behavior to upgrade, then run weekly reps with clear guidance and real accountability.
Get the Real Picture
We start with clarity, not guesswork.
You choose 4–6 people who work closely with you. I have them complete a short confidential survey, and when helpful, a brief call. You complete a self-assessment.
I map the overlaps, contradictions, and patterns that show how you lead when things go well, and when they don’t.
Outcome: You gain a clear and honest picture of how your team experiences your leadership. That gives us a short list of opportunities to change so your business can move faster.
From a recent assessment.
Theme Assessed
Vision Clarity and Priority Alignment
Self 4.5 / 5
Peers 3.2 / 5
Your self-perception is higher than your team’s experience.
Gap: +1.3
“I leave meetings unsure what the priority is.”
“We get direction, then it changes mid-month.”
“I don’t always understand what my priorities are so I hesitate to make calls.”
Example Reps
- Before ending your next meeting, say this out loud: “The decision is ____. The owner is ____. The deadline is ____. If you get stuck, do ____.”
- Send this message in your most pressing project channel: “We’re doing this because ____. If we get it right, we win by ____. If we don’t, we risk ____.”
- Ask one person: “Can you tell me what you think the top priority is this week, in your words?” If their response is not what you meant, rewrite it in one sentence and resend it.
Choose the One Thing
This sprint isn’t about trying harder. It’s about becoming an effective leader under pressure.
From your diagnostic, we pinpoint the one behavior where change will have the greatest impact on your leadership in the next 90 days.
- Not five things.
- Not “everything you need to fix.”
- One behavior with the highest upside.
This becomes your Sprint Mission, the one upgrade we attack with maniacal focus.
Outcome: You leave with one clear target for 90 days, so your team gets faster and calmer without you trying to fix everything at once.
Build the New Behavior
Each week, you’ll get short reps from me you can practice in real-time. A rep might be:
- a pause,
- a tone adjustment,
- or a question asked differently.
Small reps. Compounding returns.
Each rep changes what happens in the moment, so conversations, decisions, and momentum shift in real time.
Outcome: You build a new default under pressure, so conversations stay clean, and your team stops waiting on you.
Stay On Track
Founders don’t struggle because they don’t know what to do. They struggle because they’re doing it alone.
When you join Founder Reps, you’re placed in a small circle of founders who are also running their own sprint; people who understand the pressure, pace, and weight of leading a team.
This isn’t group therapy, and it isn’t a loose mastermind. It’s where founders see patterns they can’t see alone.
Inside each session, we look at:
- Where your one thing showed up
- What rep made the biggest difference
- What friction point is still appearing
Between calls, the circle stays connected in a quiet, signal-only channel. The kind of support founders rarely get but always wish they had.
And as your coach, I’m in your corner the whole way.
I check in with you, review your patterns, and nudge you when you’re slipping or missing something important.
Outcome: You stay on track because you’re no longer doing this in isolation. The circle gives you honesty and perspective. I keep you accountable and moving.
See What Changed
Most founders think they know how they’re showing up. But deep down, they wonder:
“Is my team responding well to me?”
“Do I come across the way I intend?”
“Am I the reason things feel harder than they should?”
At the 90-day mark, we go back to the people who experience your leadership every day and ask them the only questions that matter:
What’s changed?
What’s easier now?
Where are they feeling the difference?
And this is where things click.
For example, a direct report says, “You don’t snap under pressure anymore.”
A team member says, “I always know where we stand now.”
These small shifts add up. That’s the point of Founder Reps.
Outcome: You get proof you can measure: calmer conversations, cleaner decisions, fewer bottlenecks, and a team that performs better because you’re leading differently.
The Cadence
MONDAY
Assignment
A short, specific rep tied to your one thing. (2-minute read, 5-minute action.)
WEDNESDAY
Check-In
A quick pulse: What worked? What didn’t? What showed up?
FRIDAY
Reflection
A brief look back: Where did the rep come up again? What shifted?
EVERY 30 DAYS
Founder Circle
A focused, hour-long session to compare notes, refine reps, and see what’s actually changing.