Clear guidance. Real accountability. Better leadership habits.

Founder Reps is a short sprint. You get clear guidance, focused reps, and a founder holding you to them.

– Casey Smith

Why Founder Reps Works

Founder Reps is designed to change one leadership behavior that’s holding you and your team back.

Instead of long conversations that fade, you get weekly reps tied to real situations, clear guidance on what to do differently, and accountability that keeps the change from slipping.

The result isn’t more insight. It’s different behavior showing up week after week.

Focused reps tied to real conversations and decisions you’re avoiding

Clear guidance on exactly what to say/do differently this week

Accountability so the behavior actually sticks

Ready to Build Better Leadership Habits

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Examples of what we work on

Every engagement starts with a 360. From there, we choose one leadership behavior to work on for 90 days — the one most likely to create outsized impact.

Hiring Pressure & Role Clarity

When everything becomes urgent, roles blur, and you become the routing layer.

We tighten ownership, decision rights, and what “good” looks like, so the team can move without you.

Incentives & Accountability Gaps

People are “busy,” but outcomes don’t move—and you’re stuck chasing and reminding.

We reset expectations, accountability, and incentives so follow-through becomes normal.

Delegation & Decision Bottlenecks

Decisions slow down as the company grows, and everything climbs back to you.

We build a simple delegation and decision cadence so the team can decide and execute.

Client Fires & Leadership Tone

Fires create tension. Tension changes your tone. Your tone changes the team.

We practice calmer, clearer leadership reps so problems get solved without collateral damage.

About Casey

I’m a founder and operator who’s facilitated Hampton founder groups for three years and coached leaders running seven- and eight-figure companies.

Founder Reps is the system I built after seeing the same pattern repeat: leaders didn’t need better strategy, they needed better habits.

Instead of frameworks or long coaching calls, Founder Reps is built around clear guidance, real accountability, and repeated practice in the moments that matter.

More about Casey → smithcasey.com